At Techsila, we empower businesses to thrive in the digital age with innovative, high-impact technology solutions designed for scale, speed, and security.
About Project
Sherpa Auto Transport is a U.S.-based auto transport company specializing in reliable nationwide vehicle shipping services. They needed a digital transformation to modernize their platform, improve technical infrastructure, boost SEO visibility, and enhance overall user experience.
Project Objectives
- Modernize the existing website codebase and infrastructure
- Resolve critical performance bottlenecks and bugs
- Enhance site speed and mobile responsiveness
- Implement scalable content and page templates for new services
- Improve on-page and technical SEO to increase organic traffic
- Create a maintainable deployment workflow for future builds
- Conduct digital marketing and competitor analysis for growth strategy
Problem Statement
Sherpa Auto Transport lacked a robust, scalable platform to:
- Showcase its automotive services
- Provide transparent and accurate pricing
- Connect users with vetted carriers
The absence of these capabilities limited user engagement, business growth, and operational efficiency.
Challenges
Sherpa Auto Transport faced significant digital hurdles before its transformation. The existing website was slow, especially on mobile devices, which directly affected user engagement and search engine rankings. Its outdated infrastructure made deployments risky and added unnecessary maintenance overhead. The content management system lacked flexibility, preventing the quick launch of new service pages for specialized offerings. Customers also struggled with transparency; there was no reliable system for accurate pricing or assurance that carriers were vetted and trustworthy. On top of this, the platform had weak SEO foundations, including duplicate content, unoptimized images, and inconsistent metadata, which limited Sherpa Auto Transport’s ability to attract new traffic and compete effectively online.
Solution and Implementation
1. Technical Setup & Infrastructure
- Local environment setup, Salesforce and Fleetbase base code review
- Migration of backend logic to Laravel 12
- API cleanup and authentication refactoring using Laravel Passport
- Created and managed Postman collections for API testing
2. Website Performance & Optimization
- Conducted in-depth technical audits and duplicate content reviews
- Optimized plugins and reduced dashboard load times
- Implemented font preloading and image optimization
- Resolved cookie and cache compatibility issues (WP Rocket)
3. Bug Fixing & QA
- Debugged staging site issues (white screens, template conflicts, 504 errors)
- Logged systematic bug resolution cycles via Slack and Shortcut
- Performed sanity testing and multi-deployment verification
4. Custom Development
- Built a global quote form with shortcode integration
- Developed responsive, ACF-based templates for service pages:
- Motorcycle Shipping
- Alaska Car Shipping
- Hawaii Car Shipping
- Car Dealership Vehicle Transport
- Auto Auction Buyer Transport
5. Proprietary Pricing & Carrier Vetting Integration
- Integrated a proprietary pricing algorithm for accurate cost estimates
- Built a custom carrier vetting system to ensure verified, reliable carriers
- Added Google Analytics tracking and Cloudflare security
6. SEO & Marketing Initiatives
- Comprehensive SEO research: keyword analysis, competitor SERP analysis, backlink review, and content gap study
- Drafted a long-term SEO and content strategy
- Conducted a digital marketing audit covering paid ads, social media, email campaigns, and conversion optimization
7. Documentation & Deployment Process
- Created production release documentation for Builder 1.0
- Maintained detailed build history logs
- Set up a structured, version-controlled deployment workflow
Results & Achievements
Engagement
A user-friendly platform with dynamic pricing and vetted carriers boosted customer interaction and trust.
Performance Boost
Significant reduction in dashboard load times and page rendering speed through plugin optimization and image compression.
Scalable Architecture
Migration to Laravel 12 and modular ACF templates enabled faster rollout of new service pages.
SEO Ready
Optimized metadata, internal linking, and structured page templates prepared the site for long-term organic growth.
Reliability
Rigorous QA ensured bug-free deployments with cross-device compatibility (iOS, Android, tablets, desktops).
Improved User Experience
Mobile-responsive redesigns improved usability and prepared the platform for broader marketing campaigns.
Business Impact
The new platform delivered a transformative impact on Sherpa Auto Transport’s business. By introducing a proprietary pricing algorithm and carrier vetting system, the website increased trust and engagement, leading to stronger conversion rates. Optimized performance enhancements, such as caching, image compression, and plugin refinement, resulted in faster load times and a smoother user experience across all devices. Sherpa Auto Transport’s SEO visibility improved by 65%, driving a surge in organic traffic and boosting customer acquisition. The improved content structure and SEO optimization boosted Sherpa Auto Transport’s online visibility, helping the company capture more organic traffic and expand its customer base. With scalable templates and a modern backend, the business can now roll out new services quickly and cost-effectively. Finally, structured QA and deployment workflows improved stability, reduced downtime, and gave Sherpa Auto Transport a future-ready platform that positions it as a reliable leader in the automotive logistics space.
Team Involved
WordPress Developer / SEO Specialist
Full Stack Developer (Laravel, API) / WordPress Developer
Senior Graphic Designer
QA and Testing
Key Tools & Platforms Used
Timeline Summary
Conclusion
Techsila’s work with Sherpa Auto Transport transformed their digital platform into a faster, scalable, and SEO-optimized system. The structured workflows, modernized backend, and enhanced user experience positioned Sherpa Auto Transport as a leader in the automotive logistics space. With performance improvements, a proprietary pricing algorithm, and vetted carrier integration, Sherpa Auto Transport now delivers a seamless, trustworthy, and growth-ready online experience.